https://www.vmingram.com/work daily 1.0 2025-02-05 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599953933592-A7M94DVO5JPIWGUJ09CP/Two+phones+featuring+screenshots+from+Instagram+and+Twitter+directing+educators+towards+PBS+resources. Home - Strategy As the head of audience development, I implemented a social strategy that was responsive, flexible, and organized. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599954266892-LCTR2463S4HG82O50EX8/A+series+of+phones+displaying+Instagram+stories+outlining+educational+resources+for+teachers. Home - Responsive As schools started moving online in 2019, educators were searching for resources to outfit their virtual classrooms. In response to this need, I compiled PBS Digital Studios resources for teachers and highlighted them in a series of social posts for Instagram Stories and Twitter. This social series gained traction and was shared hundreds of times across social media. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599956625310-EKI3FXGKDL05BDBO0ERL/A+series+of+Instagram+posts+about+COVID-19+and+epidemiology. Home - Flexible As more was understood about COVID-19, series across the network pivoted to keep audiences informed about current topics. As part of this effort, I created a special health-themed social series entitled “You Oughta Know”. I also introduced IGTV as a way to distribute short-form video content about COVID-19 and health-related topics. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599958345647-B7CIHTJU1K5W3XQA9540/PBSDS_MockupHand.jpg Home - Overview As the COVID-19 pandemic took hold in the United States, PBS Digital Studios identified these goals for their content: Create content that is responsive to their audience’s most pressing questions Combat misinformation with research-backed content distributed across multiple platforms Increase the public profile of hosts as trusted experts in the field of science https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629921827366-7UO9V0CIAN8WKK09QJUA/An+animated+GIF+of+Jon+Hanson+cowering+from+hundreds+of+ping+pong+balls+flying+off+of+mouse+traps Home - Make it stand out Check out all the GIFs I created for this campaign on GIPHY https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629937443717-VH2WNNFLTTE0CSHMRSD4/Screenshot%252Bof%252Ba%252Bstory%252Bflow%252Bfrom%252BTwine.jpg Home - Implementation The game was conducted via Twitter polls. The response with a majority of votes would determine the next step in the story. There were two daily polls posted in the seven days leading up to Halloween. In preparation, I wrote the storyline in Twine, with each step in the story highlighting videos across the PBS Digital Studios network encompassing a variety of subject areas. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599959417667-1ZDG5DUBU8NOH07OQ1F2/A+whiteboard+with+brainstorming+results Home - Inspiration I drew inspiration for this campaign from classic choose-your-own-adventure books, Stranger Things, Dungeons and Dragons, and the Mothman legend itself. The structure was inspired by social campaigns like Wieden + Kennedy’s Old Spice social experiment and @CORNYASSBITCH’s Beyoncé’s Assistant for a day roleplay. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599959091989-FPIQWWIFCYZEP3KNJ66Y/A+Twitter+poll+with+a+piece+of+a+story%2C+it+is+followed+with+a+piece+of+a+story+that+corresponds+to+the+chosen+option. Home - Project overview To celebrate Halloween and highlight a special episode of Monstrum, a digital series on folklore, I created a choose-your-own-adventure game on Twitter for the week of Halloween. The goal of this campaign was to highlight a documentary on the Mothman legend while providing a way for our audience to interact with PBS Digital Studios in a communal way. They needed something playful, informative, and best of all spooky. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/05b06d89-82d7-4174-a94d-961d6add23be/vmingram_RYB_Venn.png Home - New audiences Rev Your Bev’s past efforts typically targeted teens but their survey efforts revealed that parents and teachers are actually the biggest facilitators of healthy behavior, so it was clear we needed to consider them in our campaign messaging. We had to start by finding what teens, parents, and teachers all had in common, and create balanced content that serves these similarities. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/3ca20b4a-492e-4f20-9f49-03df093b5e9e/vmingram_RYB_TasteBuds%400.5x.png Home - New friends Finally, we wanted to add a new content pillar to Rev Your Bev’s social media spread: enter The Taste Buds. These fun and fruity friends remind us how fun water can be through an online web comic. The comic also has multi-platform potential, allowing them to be the stars of classroom materials, and even their own book (stay tuned!) https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/48ed117e-c6c8-4742-bce0-299920d2631d/vmingram_RYB_pinterest1.png Home - New platforms 73% of teachers, and 80% of U.S. mothers use Pinterest on a regular basis. We thought this was the perfect way to serve this audience segment. The Rev Your Bev Pinterest page serves as a hub for free educational resources, and hydrating water recipes specifically geared toward parents and educators. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/9cc3d4e5-7bd6-4bfe-b76c-a778736535e9/vmingram_RYB_IG1.png Home - Overview The Virginia Foundation for Healthy Youth’s Rev Your Bev campaign endeavors to make water the #1 beverage of choice for all Virginians. To round out their social media strategy Yebo focused on the following: New audiences New platforms New friends https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/0bb943db-f55b-4fa5-a042-8d7c2678adb5/5A3A0154+2.jpg Home - Educators To underscore Rev Your Bev’s commitment to educators we incorporated the following: - Existing Rev Your Bev classroom activities - A replayable element so kids would request to watch it again and again - Ability to be featured in Rev Your Bev Week classroom materials - Children modeling curiosity and enthusiasm for water https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/55290848-095d-410d-88ae-8c9cf5ba09a2/5A3A0225+3.jpg Home - Kids According to a 2023 survey, 86% of children under 12 in the United States use YouTube regularly. This drove the conceptualization of “Water Does Wonders” - part science experiment, part music video that was the perfect length for the attention spans of 3-7-year-olds. We cast representative talent and allowed them to engage in unscripted play in order to encourage similar behaviors in the target audience. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599958008082-UFQYW2A6QL44RRRXEZPI/FREE+Phone+XI.jpg Home https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599958717600-P74SHMWAX94RHH8C58PI/PBSDS_Halloweek_04c_mez_Still.jpg Home https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1553221179319-1ZMJWN6KF38L9D5C2FK0/Presentation_Rd2_Page_09.jpg Home The Grocery Cap logo treatments featuring the title in bright green and dark blue. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1558914382826-YMFRPK56S8VMBWG8VGVM/Invitation_web.jpg Home Images of a trifold program for the African Art Awards. Front reads “Inspire Honor Envision”, inside features a program on a yellow background and includes three black and white photographs fo the honorees. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1679244156193-SMJORLZPBI791PK66BRH/RYB+Cover+Photo-2.png Home https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1688758403049-RMMKGU7M2A5NQBQDSFLQ/5A3A0154+2.jpg Home https://www.vmingram.com/books daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1459106139182-YGSE6345QP16GL4F0YEQ/Type-Book-Cover.jpg Meet your Type https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1459106145310-B38VIRPSWOR4LRO1QM3G/Type-Book-16-17.jpg Meet your Type https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1459106142901-NB9E8CLQ9684LY554ZP2/Font-Book-Font-Types.jpg Meet your Type https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1459106146217-K351JJ8NBU14OTCCGKS8/Type-Book-14-15.jpg Meet your Type https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1459108946854-1INFPCXBD5PLJE3QB23M/Type-Book-Cover.jpg Meet your Type https://www.vmingram.com/pickles-hideaway daily 0.75 2021-08-25 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1552527415479-MB98XGIB0GSPUGTC94J5/Logo4web.jpg Pickle's Hideaway https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490233726722-D37BXYTBWFW1P8IYREYZ/Logo4web.jpg Pickle's Hideaway A logo of a cat’s face with text underneath reading Pickle’s Hideaway https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490233369297-4RK5WO5DEUDYJQRUY0P5/logo_black.png Pickle's Hideaway https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490233306126-E8Y5QKRAL9XUV84FTRRQ/Branding-photo.jpg Pickle's Hideaway A photo of a white apron featuring a cat face logo, on top is a business card and laminated play menus. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1487561958576-CCK81FBBMN22CDGSK1SI/Business-Card-mockup.jpg Pickle's Hideaway Image of a stack of business cards featuring a yellow and black cat face background. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490232597248-9GH658NBZ0789NF4QLNA/logo_black.png Pickle's Hideaway https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1487562073531-4QYLV3Y1D5G24BG8TVBT/Pickles-Menu.jpg Pickle's Hideaway Laminated menus that are blank with sections for drinks, sides, desserts, and food. The menus have yellow cat heads and polka dots. https://www.vmingram.com/ethical-bean-yearly-report daily 0.75 2017-03-23 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490235070301-PIA8AL146TIHWORMZWFT/Ethical+Bean_1.jpg Ethical Bean Sustainability Report https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490235070301-PIA8AL146TIHWORMZWFT/Ethical+Bean_1.jpg Ethical Bean Sustainability Report https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490235088289-ZIK8OJBM4EVKMP7FQAE4/Ethical+Bean_3.jpg Ethical Bean Sustainability Report https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1490235093815-ZH3COH03IPZEN2XMADZR/Ethical+Bean_2.jpg Ethical Bean Sustainability Report https://www.vmingram.com/southeast daily 0.75 2021-08-25 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1502384603506-IIHRASDR4HGPM9VYX0EJ/brochure-mockup-outside.jpg Southeast Rural Community Assistance Project A brochure titled “Be a volunteer for change” featuring photographs of college volunteers with black and rainbow headers. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1502384603506-IIHRASDR4HGPM9VYX0EJ/brochure-mockup-outside.jpg Southeast Rural Community Assistance Project A brochure titled “Be a volunteer for change” featuring photographs of college volunteers with black and rainbow headers. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1502384604469-2UGHONZ87MMS1IMMAGJW/brochure-mockup_inside.jpg Southeast Rural Community Assistance Project A fold-out of a trifold brochure featuring college students on a service-learning trip. The brochure outlines benefits and opportunities offered by the program. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1502384605999-W3IXD84Q0EBUZL62UI5P/brochure-img.png Southeast Rural Community Assistance Project The front and inside of the “Be a volunteer for change” brochure. It features black and rainbow headers and footers. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1502384935350-35WQKTHI3JEXC4LOWEBO/VFC-Poster_1.jpg Southeast Rural Community Assistance Project A poster reading “Volunteers for Change” and features a rainbow overlay on top of a photo of a rural road. https://www.vmingram.com/marble daily 0.75 2021-08-26 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939125396-8VPXPAU4BHSL006ZZJWL/DSC_0332.JPG The Marble Page Marble’s favorite things are kitty go-gurt, feather mice, and window naps. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939125396-8VPXPAU4BHSL006ZZJWL/DSC_0332.JPG The Marble Page Marble’s favorite things are kitty go-gurt, feather mice, and window naps. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939753232-E0UH9RIJ2KAC8OQW1YR5/MarbleClaws.jpg The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939148471-O5GR8C9S9M7E7ZV937MD/E3DC342D-E22F-4BC3-9735-FA51FC129669.JPG The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939223529-PMFS3HPF07M96PHRR9MA/IMG_6139.JPG The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939327999-X0812AKE7H7RTKJPSZZ0/IMG_5163.JPG The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939154716-FD07QHMJQRCL1GUHN612/IMG_0555.JPG The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939608415-8LX4WZ5XI0KZ9BOHDYCV/IMG_5290.JPG The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939394961-ARU3S40IPGZV7ZMJKW8F/IMG_5895.JPG The Marble Page https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629939514141-K0O25B0SQD7WOM2UJQMC/IMG_5061.jpg The Marble Page https://www.vmingram.com/givingtuesday-national-museum-of-african-art daily 0.75 2022-12-09 https://www.vmingram.com/about daily 0.75 2023-03-19 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1553223810645-G36P3N3AXGSL346VJHI4/An+image+of+V%2C+a+white+woman+with+dark+hair+against+a+purple+floral+background. About Phot https://www.vmingram.com/contact daily 0.75 2023-07-20 https://www.vmingram.com/resume daily 0.75 2024-09-13 https://www.vmingram.com/nmafa daily 0.75 2023-03-19 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599954266892-LCTR2463S4HG82O50EX8/A+series+of+phones+displaying+Instagram+stories+outlining+educational+resources+for+teachers. NMAFA - African Art Awards Dinner I designed the invitation suite and email marketing efforts for the African Arts Award Dinner. I also designed the trophy. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599956625310-EKI3FXGKDL05BDBO0ERL/A+series+of+Instagram+posts+about+COVID-19+and+epidemiology. NMAFA - #GivingTuesday As more was understood about COVID-19, series across the network pivoted to keep audiences informed about current topics. As part of this effort, I created a special health-themed social series entitled “You Oughta Know”. I also introduced IGTV as a way to distribute short-form video content about COVID-19 and health-related topics. https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599953933592-A7M94DVO5JPIWGUJ09CP/Two+phones+featuring+screenshots+from+Instagram+and+Twitter+directing+educators+towards+PBS+resources. NMAFA - Membership During the course of the year we increased museum membership tenfold. I created membership materials with a fresh rebrand, coordinated member events, and maintained the membership database. I created “First Look” and “Last Look” events which brought members into the museum for curator-led tours of new and closing exhibitions. (I also programmed the museum’s Pepper robot.) https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1629921827366-7UO9V0CIAN8WKK09QJUA/An+animated+GIF+of+Jon+Hanson+cowering+from+hundreds+of+ping+pong+balls+flying+off+of+mouse+traps NMAFA - Make it stand out Check out all the GIFs I created for this campaign on GIPHY https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599958345647-B7CIHTJU1K5W3XQA9540/PBSDS_MockupHand.jpg NMAFA - Overview During my time at the National Museum of African Art, I worked in the Office of Advancement on fundraising and membership development efforts. I worked in areas of design, copy writing, event coordination, and membership management. Membership program African Art Awards Dinner #GivingTuesday Year in Review “Other duties as assigned” - Pepper, trophy design, heavy metal Africa, https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1599958008082-UFQYW2A6QL44RRRXEZPI/FREE+Phone+XI.jpg NMAFA https://www.vmingram.com/services daily 0.75 2023-07-20 https://images.squarespace-cdn.com/content/v1/54983e9ae4b0849a6ecbff6e/1689871364010-AME6G5GIOIU338G4JSC9/shutterstock_2012647196.jpg Services